Tata Global Beverages is today an integrated beverage business that has set out on a journey to become a global leader in branded ‘good for you’ beverages through innovation, strategic acquisition and organic growth. With over 200 years of history in the beverage market and a heritage of innovation and development, Tata Global Beverages has successfully evolved from a predominantly domestic Indian tea farming company to become a marketing and brand focused global organisation with a portfolio of strong brands.

The group’s annual turnover is US$1.5 billion (FY 2009/10) and it is the second-largest player in tea in the world. Its global expansion is highlighted by the fact that over 65 per cent of the consolidated revenue originates from markets outside of India. The group maintains a strong focus on consumer brands; more than 90 per cent of turnover is delivered by its branded products. Over five years ago, nearly all the group’s turnover came from tea interests, but now the figure is nearer 71 per cent, underpinning its successful diversification strategy and giving it a leadership position in the ‘good for you’ beverage space. 

Formerly known as Tata Tea, the business diversified and expanded significantly over the last decade. Tata Global Beverages now employs around 3,000 people with a significant presence in over 40 countries worldwide. It recently opened its new corporate headquarters, located in the UK (Uxbridge, West London). The group is now making strong strides towards its mission of life-enhancing sustainable hydration with the recent JV agreement with PepsiCo in the area of non-carbonated ready-to-drink beverages focused on health and enhanced wellness and the acquisition of a stake in Activate^TM, a performance beverage and bottled water company in the United States.

With innovation and excellence at the heart of everything it does, Tata Global Beverages has a stable of leading global and regional brands. In the UK, the business is best known for Tetley, Good Earth, SUKK and T4KIDZ.

Tetley
With its rich heritage, the goodness of a cup of Tetley tea is currently enjoyed in close to 11 million homes in the UK and in 70 countries worldwide. Acquired by Tata in 2000, Tetley is a true leader in black, decaffeinated, redbush and green tea.

Currently market leader in both the UK and Canada, the brand's strong innovation agenda includes the first launch of Extra Strong tea, for that fuller flavour, Tea for Soya, specially created to be drunk with soya milk, and ‘Infusions’ – a liquid ‘Real Brew’ tea mix for water, created exclusively for the Canadian market.

Building on its strong base, the Tetley brand continues to develop a broad range of new and exciting teas to suit all cultures, tastes and moods in a variety of formats around the world. The brand has also recently announced that all of its tea used globally will come from Rainforest Alliance certified farms by 2016, which will have a significant impact on both the Tetley brand and the global tea sector.

To know more visit www.tetley.com

Good Earth (UK)
Acquired by Tata in 2005, Good Earth was a thriving herbal and speciality tea business on the US west coast. The brand continues to grow and has since launched in the UK and Canada with ambitious plans to develop into an ethical food and beverage brand across the globe.

As you would expect from the name, Good Earth is simply dedicated to goodness with its range of black, herbal and speciality teas using top quality ingredients to really deliver a taste experience.

Good Earth also has a deep commitment to sustainability, putting the environment and ethical sourcing at the heart of the brand. The 100 per cent GM free range of healthy speciality and herbal teas, sourced from organic and natural ingredients, are packaged in recycled packaging and unbleached teabags which are kinder to the environment. 

Good Earth is on an ambitious journey to further reduce its carbon and water impact, source 100 per cent sustainable packaging and push the boundaries with ethical sourcing on every product within the range.

To know more visit http://www.goodearth.com/ and http://www.goodearthteas.co.uk/

SUKK
The SUKK brand was launched in the UK in 2010. This first-of-its-kind ‘jelly concept’ drink targets 18-24 year-old health-conscious consumers who are looking for something to ‘fill them up between meals’. Launched with an edgy marketing programme designed for students and young adults, SUKK is currently available in two flavours — kiwi and lemon (both with green tea), is high in fibre and low in calories.

To know more visit www.thecleverjellycompany.com 

T4KIDZ
T4KIDZ was launched under the Tetley brand in March 2010 after extensive consumer research proved that there was a market for tea especially for children.

This hot beverage which comes in three varieties — pure, vanilla and strawberry — is naturally sweet, caffeine-free, contains 0g of sugar and is made from redbush and honeybush. T4KIDZ can be drunk with or without milk, just like a normal cup of tea!

With nothing else like it on the market, T4KIDZ offers a healthier alternative to children.