Tata Global Beverages is today an integrated beverage business that has set out on a journey to become a global leader in branded ‘good for you’ beverages through innovation, strategic acquisition and organic growth. With over 200 years of history in the beverage market and a heritage of innovation and development, Tata Global Beverages has successfully evolved from a predominantly domestic Indian tea farming company to become a marketing and brand focused global organisation with a portfolio of strong brands.
The group’s annual turnover is US$1.5 billion (FY 2009/10) and it is the second-largest player in tea in the world. Its global expansion is highlighted by the fact that over 65 per cent of the consolidated revenue originates from markets outside of India. The group maintains a strong focus on consumer brands; more than 90 per cent of turnover is delivered by its branded products. Over five years ago, nearly all the group’s turnover came from tea interests, but now the figure is nearer 71 per cent, underpinning its successful diversification strategy and giving it a leadership position in the ‘good for you’ beverage space.
Formerly known as Tata Tea, the business diversified and expanded significantly over the last decade. Tata Global Beverages now employs around 3,000 people with a significant presence in over 40 countries worldwide. It recently opened its new corporate headquarters, located in the UK (Uxbridge, West London). The group is now making strong strides towards its mission of life-enhancing sustainable hydration with the recent JV agreement with PepsiCo in the area of non-carbonated ready-to-drink beverages focused on health and enhanced wellness and the acquisition of a stake in ActivateTM, a performance beverage and bottled water company in the United States.
With innovation and excellence at the heart of everything it does, Tata Global Beverages has a stable of leading global and regional brands. In the UK, the business is best known for Tetley, Good Earth, SUKK and T4KIDZ.
With its rich heritage, the goodness of a cup of Tetley tea is currently enjoyed in close to 9.1 million homes in the UK and in 70 countries worldwide. Acquired by Tata in 2000, Tetley is a true leader in black, decaffeinated, redbush and green tea.
Currently market leader in both the UK and Canada, the brand's strong innovation agenda includes the first launch of Extra Strong tea, for that fuller flavour, Tea for Soya, specially created to be drunk with soya milk, and ‘Infusions’ – a liquid ‘Real Brew’ tea mix for water, created exclusively for the Canadian market.
Building on its strong base, the Tetley brand continues to develop a broad range of new and exciting teas to suit all cultures, tastes and moods in a variety of formats around the world. The brand has also recently announced that all of its tea used globally will come from Rainforest Alliance certified farms by 2016, which will have a significant impact on both the Tetley brand and the global tea sector.
To know more visit www.tetley.com